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Non-Profit Panera Restaurant: Pay What You Want At Pilot Location
Panera Bread Co. is asking customers at a new restaurant to pay what they want. The national bakery and restaurant chain launched a new nonprofit store here this week that has the same menu as its other 1,400 locations. But the prices are a little different – there aren’t any. Customers are told to donate what they want for a meal, whether it’s the full suggested price, a penny or $100.
The pilot restaurant is run by a nonprofit foundation. If it can sustain itself financially, Panera will expand the model around the country within months.
This should be interesting…
(via jayparkinsonmd)
Ok, well I realize that I need to start producing some “original” content sometime soon or you will all just stop following me and start following jayparkinsonmd, but still—this is really interesting that Panera’s doing the whole Radiohead thing, but they’re doing it with a scarce resource.
